Medicine appears to be a necessary evil. It works, but it often tastes revolting and horrible. Even Mary Poppins had a song about it, serenading us with the dulcet tones of ” a spoon full of sugar helps the medicine go down.” Cough medicine makers Buckley’s even have the slogan “it tastes awful, and it works.”

While adults may be able to grin and bear the mild inconvenience of medicine, good luck when it comes to children or pets. Even when they’re dangerously sick, it’s always a struggle. Brazilian dog owner Fellipe Vilaca Chibante knows this all too well, but uses a bit of reverse psychology to get his pet dog Honey to take her medicine.