It is really that look at 0:09 that sells it.
 
Suddenly, this cat gets it. He’s gotten an idea in mind, devised a plan; and now it’s mischief time. Already a ball in hand we see our friend Monkey (yes the cat is named monkey) putting ball into bowl. Yet, this is not just some average playtime – no, no – this is the stuff of science.
 
Once Monkey has placed that ball into that bowl – and doing so with a few cursory stabs over a large area not unlike a hungover college student seeking out pop tarts the morning after – the electronic cereal machine whirls into life delivering him that chow munching goodness.

Yet, this is just the first act; the rest of the video has Monkey hunting about the house like Indiana Jones for that last artefact. A cool and quirk clip well worth a click.