For a video just 17 seconds in length, this is no less one you undoubtedly will recognise as setting out to identify and address problems that travellers have encountered time-immemorial when journeying from one hotel room to the next. From a suitcase laid down on its back you’ll see it unzipped – and then a fully structured shelving system for all your clothes and accessories to emerge.

This means unpacking or relentlessly searching for that one matching pair of socks you have on your travels is now a thing of the past.
Be among the first to get ShelfPack – available on Kickstarter starting from $250.