Social experiments are a mixed bag. In many cases they show us the good in humanity, but sometimes they can be really shocking. Here we have a ten year old boy going around New York City asking people to help him light a cigarette, and the reactions range from shocking to heartbreaking.

While there are a few who scold the child for trying to smoke, there are a few who actually try and help the child smoke, and one man even tries to get cigarettes from the kid. There’s also many more who look concerned, but move on without saying or doing anything. Thankfully, it ends on a powerful note when the child is confronted with the harsh reality of smoking.