Nobody likes to wait at traffic lights. That makes them the most dangerous spots for pedestrians in the city. So to encourage people to wait, the team at smart came up with an entertaining idea: The Dancing Traffic Light. Contrary to what you may think at first, it’s not a simple animation of the little traffic light man, but rather a real time capture of people dancing nearby. Brilliant!

via smart

The result? 81% more people stopped at the red light.