A group called Fashion Revolution decided to conduct an interesting social experiment, while at the same time spreading awareness on an important issue. They placed a bright vending machine in in the middle of a popular area in Berlin. The machine advertises selling t-shirts for only 2 euros, approximately $2.72CAD, but the purchaser must watch a short video before receiving their garment, which may change their choice. Eight out of ten people did not take the t-shirt in the end.